New River Brewery

Flowing with ideas

Disappointed with the lack of decent cask beer on sale near their homes, John Bourdeaux and Jeremy Alter established New River Brewery in Hoddesdon on the banks of the New River, the 400 year old man-made aqueduct that brings fresh drinking water from the Hertfordshire countryside into central London. Nick Pettit Design was tasked with creating a brand identity that would engage customers and add long-term value. The resulting work, which takes its inspiration directly from the New River by using illustrative elements to tell the story of its journey from source to City, has created a style and a language that fits perfectly with the brewery’s ethos and audience.
Internal premises Brand logo design Brand logo design 2 Brand logo design editions Background graphic design Beer clip graphics Beer clips and beer up close Corporate business card front and back Pump clips on a bar Beer mats in various colours Brand advertising collage Mobile web design Mobile web design Mobile web design
"Nick Pettit Design has had a significant effect on our start-up business. Our brand identity, pump clips and website have helped quickly establish our offer and given us an image that is original and memorable next to the competition.”

Jeremy Alter, Co-Founder
Nick Pettit, Brand Designer
Get in touch
If you have a design challenge, need help launching a new venture or are looking for some honest, no obligation advice, I'd love to hear from you.
Mobile: 07957 115 065      Studio: 020 8292 3005
Mobile: 07957 115 065
Studio: 020 8292 3005